Once your brand is visible your arranging will sooner or later land you into one of these scores, Cheaper, Better or Unique.
If you fail to qualify in any of the above three buckets you fall into doomed, the bottom bucket of all undifferentiated brands. So it is very important to make your brand.
In the Advertising & Designing Industry making brand is as simple as counting the stars. Yes, I mean it!! Cause it depends on your visualization.
Lets consider the fabric brand. The cheapest are Go Jane, DSW and such, while the best brands are Armani, Prada, Dior and such, so where does UFF stands. Uh huh!
Similarly for Designing Industry, the selection and choices of text and design decides where you land in regards of creativity and your creativity decides your brand platform.